In-store ads spark curiosity—and if done right, conversion (EMarketer)

by Arielle Feger. Key stat: 40.6% of US adults have researched a product or company after encountering an ad for it in-store, according to data from Placer.ai and EMARKETER. Beyond the chart: Three-quarters (75.5%) of US agency and brand marketers believe in-store ads with a discount, sale, or special offer are the most effective at catching consumers’ attention, per the same data. […]