IKEA measures DOOH effectiveness with Russ Outdoor in Russia (DSToday)
"IKEA saw up to 124% more new customers among those who had been exposed to digital out-of-home," the video stated. "Visitation of returning customers was up to 161% higher, compared to those who missed the ads. In terms of the effectiveness of invested funds, outdoor advertising has shown excellent results. […]
digitalsignagetoday.com
Tue, Oct 22, 2019 at 4:46 PM
Tue, Oct 22, 2019 at 4:46 PM