Iceland uses high-altitude billboard advertising to promote its tourist destination (The Drum)
Sent skyward using an electronic tablet attached to a weather balloon with a GoPro, the campaign positions the remote island destination as a world in itself by tapping into resurgent interest in what lies beyond Earth. The ad compares the desolate landscapes of the sparsely-populated Arctic isle to those of Mars. […]
Thu, Nov 17, 2022 at 3:47 PM