Ishwari Khatu. Even though 30 per cent of the total OOH investment in the region is spent on digital screens, IAB found that only 1 per of the digital screens were purchased programmatically. In contrast, as found in the ‘IAB MENA’ Attitudes to Programmatic’ survey, the region’s perceived scale of Programmatic DOOH is significantly higher … Continue reading IAB MENA releases programmatic DOOH guide for advertisers (Campaign)