HSBC’s biggest OOH campaign to date uses airport advertising (Campaign)
Now the bank is planning its biggest OOH campaign to date to promote its new brand positioning. Around 18 months in development, the campaign – by Saatchi & Saatchi – aims to bring to life HSBC’s role in "connecting the world", and boost awareness of its "Together we thrive" brand promise, which launched earlier this year. […]
Sat, Jul 14, 2018 at 6:37 PM