HP drives awareness for Spectre 360 using programmatic DOOH, enabled via Lemma and Yahoo.
The outdoor campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season. Nov 2022 – HP India has launched its latest range of HP spectre 360 laptops with a multi-city programmatic digital out-of-home campaign enabled via Lemma, the largest SSP for digital out-of-home and Yahoo, as the demand side platform. […]
Mon, Nov 7 at 1:25 PM