How to use programmatic DOOH advertising to capture audience attention during Formula 1 (Hivestack on Billboard Insider)

By Ginny Bourne, Global Marketing and Communications Director, Hivestack. Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. […]