How to up your omnichannel marketing with programmatic DOOH (JCDecaux via Open Mic)

by Philippa Evans. In January this year (2023), Research by JCDecaux and MTM revealed that on average, people who buy programmatic digital out of home (prDOOH) are also involved in planning and buying at least four other channels. However, only just over half (54%) of prDOOH buyers are always directly involved in the planning and/or buying of one or more non-OOH channels. […]