If you take the time to read zoning codes, you may find a spot for your billboard, and other OOH business tips (Billboard Insider)

Tom Giesken, Owner, Giesken Outdoor. Digital billboards: If you’re putting a digital up you got to sell 8 spots compared to 1 and you know you know maybe three or four of those might be national accounts but the rest of those are going to be local…at least the first ones you put up will be local because you won’t get national right away. And national advertising is six weeks or three weeks. […]