How the pandemic changes consumer attitudes, expectations of brands (MediaVillage)
The Kantar study also shows that strong brands recovered nine times faster following the financial crisis of 2008. So, if history repeats itself, it's vital for brands to adjust their messaging to remain relevant and to stay in touch with consumers during the COVID-19 pandemic. After all, if you're there in the bad times, viewers will likely be with you in the good ones. […]
Mon, Mar 30, 2020 at 11:31 AM