How the crackdown on online tracking positions OOH to take a larger slice of the digital advertising pie (OOHToday)
by Adam Green, SVP of Strategy, Broadsign Unsettling as it may seem, the internet has followed consumers for years. Any time you’ve logged onto an app or browsed the web, you’ve likely participated in the third-party data ecosystem. Your identifier for advertisers (IDFA) or cookie was tagged and tracked like a package and used to serve you “more relevant” ads. […]
Sun, Jul 25, 2021 at 10:20 AM