How the best out-of-home creative breaks the rules (Marketing Mag)
There’s a reason people say ‘if it works on a billboard, it will work anywhere’. Capturing people’s attention, delivering a message and leaving them with a strong idea that sticks in their minds – all in just under three seconds – is an extraordinary creative challenge. It explains why the best creative is so often found outdoors. […]
Tue, Jul 17, 2018 at 11:05 PM