How Reactive Content in OOH Puts Brands in the Spotlight (JCDecaux)
The window of opportunity to deliver reactive campaigns is often small and requires a fast turnaround on creative work. However, this should not limit brands to using only social media or online campaigns. Many brands like Lidl have challenged the preconceptions that OOH is not a reactive medium and have taken advantage of the flexible and fast delivery across both its digital and static formats. […]
Thu, Oct 19, 2017 at 11:44 PM