How Outfront’s OOH network was used during the FIFA World Cup (Invidis)

by John Berkovich. Outfront Media says its OoH network covered about 92 percent of World Cup matches played in the US, with a presence in 10 of the country's 11 host markets. Campaigns ranged from massive temporary building wraps in Atlanta and Miami to digital countdowns, transit advertising and market-specific activations designed to reach fans beyond the stadiums. […]