How OOH Advertising Can Drive Customers to Auto Dealers (Dealer Marketing)
Working with several domestic auto dealers in six different designated market areas (DMAs), CCO sought to increase consumer visits to the auto dealerships. Participating dealers saw a 15.4% lift in visits to dealerships among consumers exposed to the OOH campaign versus an unexposed control group in the same DMA. […]
Tue, Jul 17, 2018 at 5:12 PM