How OOH ad companies should comply with the latest privacy protection legislation (Billboard Insider)
Know the data you have. If you acquire data from third parties, perform due diligence regarding their claims that data complies with privacy rules (have healthy skepticism). Reforms intended to protect privacy will not injure or kill the OOH industry, which uses data to help match ad messages to audiences. […]
Wed, Jun 19, 2019 at 2:01 AM