How Mercedes-Benz used LED installations at the IAA Mobility show in Munich (Invidis)

by Balthasar Mayer.  IAA Open Space invidis Check – Mercedes-Benz: Signage High: A grand, cinema-like presentation with a clear narrative path. Signage Low: The small displays at the entrance struggle to stand out against the main stage. Favorite Detail: The concept car was left uncleaned after several record attempts – a storytelling twist that first surprises, then resonates even more. […]