How Koala Mattresses combines OOH ads with social media (AdNews)
Up until 12 months ago when the Australian startup started exploring outdoor advertising, Koala Mattresses relied heavily on digital advertising, specifically retargeting. For head of marketing Tim Doyle, its foray into outdoor ads had to generate digital buzz to tap into the digital DNA of the brand. […]
adnews.com.au
Wed, Aug 15, 2018 at 7:29 AM
Wed, Aug 15, 2018 at 7:29 AM