How is targeting evolving in digital out-of-home?
How is targeting evolving in digital out-of-home? By Catherine Cribbin for The Drum Published: December 14, 2022 As part of The Drum’s Deep Dive into Out-of-Home, IAB UK asked a group of its DOOH members to explore how digital targeting and dynamic creative is evolving out-of-home and how brands should be harnessing the possibilities. […]
Wed, Dec 14, 2022 at 12:25 PM