The Golden Age of Outdoor: How film studios use digital OOH advertising (Grand Visual)
Ten years ago, digital out-of-home was in its infancy; a blank canvas yet to be painted with the exciting content we see today. Film marketing was still very much focusing on the traditional channels of TV, print and OOH; video-on-demand and pre-roll ads had only just started to appear. In fact, online was where film marketing first started experimenting creatively. […]
Fri, May 25, 2018 at 4:59 PM