How DOOH will spearhead innovation in 2026 (Media4Growth)

Barry Frey, President & CEO, DPAA Global. In 2026, look for DOOH to continue to spearhead innovation through: The further convergence of DOOH and CTV, a trend discussed at our Global Summit by a panel of industry experts from Ad Age, Dentsu, DIRECTV, Madhive and Screenverse; Increased attention at in-store and near-store retail media (vs. […]