How does out-of-home audience targeting work? (Mumbrella)
Audience targeting is now significantly more sophisticated than ever before. The days of tagging a street directory with panel IDs to show advertising locations has evolved into a complex audience-led model, with millions invested in understanding who these audiences are, what they think and how they move. […]
mumbrella.com.au
Tue, Jun 19, 2018 at 4:44 PM
Tue, Jun 19, 2018 at 4:44 PM