How brands are using location-based DOOH advertising and measuring its effectiveness in post-lockdown India (Exchange4Media)
by Rasika Kiran Upasani. After being severely hit by the pandemic, OOH media was grounded for months and had to endure a dry spell. As markets began opening up, the mobility rates also began rising in certain metropolitan areas. […]
exchange4media.com
Thu, Dec 2, 2021 at 12:11 AM
Thu, Dec 2, 2021 at 12:11 AM