How BMW used analog and digital signage for its presentation at IAA Mobility 2025 in Munich (Invidis)

by Balthasar Mayer.  IAA Open Space – invidis Check: BMW: Signage High: Digital signage content that perfectly supports storytelling. Signage Low: Some LED screens with shorter viewing distances could have used a finer pixel pitch. Favorite Detail: The ceiling LED above the iX3 was carefully adjusted to avoid reflections on the windshield. […]