WARC: How Bluetooth can unlock the mystery of outdoor advertising reach
Bluetooth, the technology that uses wireless connectivity to exchange data across short distances, could be a powerful solution for measuring outdoor ads, according to a paper published in the Journal of Advertising Research (JAR). […]
warc.com
Sun, Jan 20, 2019 at 6:57 PM
Sun, Jan 20, 2019 at 6:57 PM