How Billboards Are Challenging Online Advertising (ESRI)
OOH advertising—the category includes billboards, point-of-sale displays, bus/vehicle wraps, and street furniture (bus shelters, newsstand kiosks, city information panels)—is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. […]
Thu, Jun 14, 2018 at 4:32 PM