How are agencies measuring the environmental impact of outdoor advertising? (The Drum)
By Sam Bradley | Senior Reporter. Fiona Lloyd, global client and brand president, Carat. As part of our media decarbonization journey, we’ve developed a cross-channel media carbon calculator to measure the carbon footprint of our clients’ campaigns. […]
thedrum.com
Fri, Dec 16, 2022 at 12:10 AM
Fri, Dec 16, 2022 at 12:10 AM