Hivestack’s take on key trends for digital out-of-home in 2023 (New Digital Age)

By Michael Feeley. Header bidding, creative optimisation and the metaverse will be among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack. Despite a tumultuous year for the global economy, DOOH has again proven its agility and resilience, with investment in DOOH campaigns continuing to grow year-on-year. […]