Hapa Sushi’s OOH Campaign Gets Political

Hapa Sushi, the Colorado-based restaurant chain that entered the public consciousness by offering raw fish and weed menu pairings when the state legalized recreational cannabis in 2014, is making advertising waves again. This time, the eatery combined its powers with TDA_Boulder for an Out-of-Home (OOH) campaign to create buzz and sell more sushi by using the polarized political landscape. […]