GroupM and Magna Global forecast moderate ad spend growth in 2018, OOH to see a boost from data and tech (Marketing Dive)
Out-of-home (OOH) will see a boost driven by informed application of data and technology. OOH grew from 6.1% share in 2016 to 6.2% this year and is expected to reach 6.3% in 2018 — its highest share since 1993, GroupM said. […]
marketingdive.com
Thu, Dec 7, 2017 at 12:22 AM
Thu, Dec 7, 2017 at 12:22 AM