MediaPost: Google Rumor Puts Data and Programmatic Buying At Center Of Outdoor Ad Space In Germany
Google reportedly plans to expand its outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, shopping malls and retail stores. In Germany there are more than 110,000 of these screens. […]
Mon, Aug 13, 2018 at 9:11 PM