Global retains the London Underground ad sales contract; plans to install 1,000+ new DOOH screens (The Media Leader)

The most eye-catching new format is a digital wrap that curves around the architecture of the Elizabeth line, comprising four 10-metre LED screens, so that “brands can play rather than say”, Chioccarelli said. Global claims this is a world first. Among other announcements are five new sets of digital escalator panels and nine new cinematic, full-motion Digital Gateway screens. […]