Global OOH ad revenue hits $56 billion, but media share stays below pre-pandemic peak (Everything Experiential)

According to a July report from the World Out of Home Organization, OOH's share of global media spending is expected to stand at 5.1 per cent in 2026, compared with 5.8 per cent in 2019. Despite the lower share, OOH continues to show strength on brand and purchase metrics. […]