Get With the Program(matic Ad Buying)
Get With the Program(matic Ad Buying) Despite their viewership and other in-demand features such as interactivity, engagement and attribution, digital place-based networks just can’t seem to get a break with media buyers. Though budgets may be allocated to the medium by cross-platform planners, buyers work in silos restricted to channels such as TV and digital. […]
Fri, Oct 18, 2013 at 5:00 AM