Barnaby Page: Programmatic/RTB Ad Buying May Not Be a Good Fit for DOOH Media, After All
A recent article in one of the U.S. ad industry’s better-known trade publications seemed to suggest that the digital out-of-home sector faces a problem big enough to sap many of its strengths: the absence of widespread real-time and programmatic ad buying for spots on DOOH screens. […]
Thu, Nov 28, 2013 at 4:02 PM