Germany-wide retail media network for Edeka goes live (Invidis)

by Balthasar Mayer. Combining screens from three different Retail Media Network providers, the Retail Media Alliance brings Edeka’s in-store media together into a single, unified network – managed and sold by Inovisco. As one of Germany’s biggest grocery retailers, Edeka Group has always been a highly sought-after partner for retail media. […]