German OOH ad operator Ströer is building a fully AI‑driven platform business (Invidis)

by Florian Rotberg. Ströer believes AI can unlock additional value from its existing assets – the company already boasts deep customer relationships, extensive data sets, and one of Europe’s largest digital advertising networks with national reach. But Ströer sees its future built around a platform logic: integrating previously siloed media products into an AI-orchestrated ecosystem. […]