Geopath’s interim president says its audience measurement methodology and data have been enhanced (Billboard Insider)

On September 25th, more than 380 people participated in Geopath’s Member Town Hall, hosted by Geopath’s Interim President Rob Peterson, Geopath Chairperson and Chief Client Officer and Partner at ODN Ali Broback, and Dan Levi, Chief Marketing Officer at Clear Channel Outdoor. Other members of Geopath’s Executive Committee and Board of Directors were also in attendance. […]