Geopath releases ‘Best Practices, Standards, and Protocols’ for planning, buying, and selling OOH advertising
The goal of this document is to establish broad-level guidelines across buyers and sellers for how to use the new Insights. It provides a set of agreed-upon standards that can be referenced where the buyers and sellers intersect. This document will serve as a clearly defined roadmap to ensure an efficient exchange of information throughout the buying and selling of OOH media. […]
Tue, Sep 17, 2019 at 8:03 PM