OOH audience measurement organization Geopath names Acting President Dylan Mabin President (Billboard Insider)
Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. […]
Tue, May 17, 2022 at 1:26 PM