Frasers Group’s new retail media network will span 750 UK stores, 60 Everlast Gyms locations, Frasers Group-owned shopping centres, national out-of-home ad spaces and more (AdNews)

Frasers Group has appointed Australian retail media platform Zitcha to launch the ELEVATE advertising platform. ELEVATE uses Fraser’s first-party data to generate personalised advertising through in-store, online and off-site locations. […]