Dave Haynes: Forget Digital Billboards On Highways, Put Them In Cars!
General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]
Mon, Jan 5, 2015 at 9:55 AM