Wired: For Snapchat, unskippable adverts are the ultimate moment of peril
The six-second adverts, which Snapchat first announced in April, finally rolled out to users who watch content from professional producers in the app’s Discover section on Monday. The change brings Snapchat in line with other video-based social networks, including YouTube, which has unskippable ‘midroll’ ads in the middle of content. Snapchat has made the move for one simple reason: money. […]
Thu, May 17, 2018 at 4:34 AM