Food brand spending on OOH advertising increased by 28% ahead of the UK ban on ads of “less healthy” food on TV and online (The Grocer)

The Food Foundation has found McDonald’s to be the “worst offender”, having increased outdoor advertising spend by 71% from 2021 to 2024, after the forthcoming ban on unhealthy food advertising on pre-watershed TV and online was announced in 2020. Unilever, KFC, PepsiCo, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year. […]