Following a pilot, ZetaDisplay will install an in-store digital signage network at SPAR stores in central Europe (Retail Tech Innovation Hub)

The deployment follows Zetadisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. Bernhard Schuch, key account manager at ZetaDisplay, said: “The acquisition of retailmediatools marks an exciting milestone for ZetaDisplay, as we expand our retail media offering. […]