Five Resolutions for Out-of-Home Advertising to Kickstart the Year

In 2013, the Out-of-Home industry consecutively grew each quarter, extending the upward streak begun in 2010. Advertising technologies barely possible a year ago -- NFC and geo-fencing -- became tangible elements in engaging media campaigns. As the physical and digital worlds continue to blur, Out-of-Home stands ready to break the mold of traditional media planning. […]