ExchangeWire: Talon, Xaxis, Hivestack, DanAds and VIOOH executives predict DOOH advertising trends for 2022
by Mathew Broughton. With major DSPs working hard to integrate historically fractured supply into their platforms, DOOH has been catapulted into a truly viable programmatic channel. Not only does this aggregation of supply create a sense of opportunity for marketers in running omni-channel strategies, but also paves the way for independent OOH providers to compete in the space. […]
Wed, Nov 24, 2021 at 9:11 PM