Fashion Brand Uses Guerrilla Projections To Drive Brand During NY Fashion Week
One of the ways to get around the cost and time needed to get a large format display in place in a big city, or buy time on an ad board, is to do a version of guerrilla marketing on the streets, using projection. That’s the path taken by high fashion brand Bottega Veneta as it looked to get some short-term buzz going during a very unusual, COVID-constrained New York Fashion Week. […]
Wed, Oct 14, 2020 at 1:24 PM