Executives of DOOH ad platform Vistar and PepsiCo discussed new ways of marketing at Cannes Lions (Billboard Insider)
As part of the week’s events, Lucy Markowitz, SVP of U.S. Sales at Vistar, was joined by industry expert Kate Brady, Global Head of Media Innovation & Partnership Development at PepsiCo, for a panel discussion on how an established brand and Vistar partner like PepsiCo has made innovation a cornerstone of their marketing principles. […]
Fri, Aug 12, 2022 at 2:10 PM