European consumer electronics chain Mediamarkt Saturn follows Walmart’s playbook on in-store media (Invidis)

There's still a clear imbalance in retail media: people still do most of their shopping in physical stores, but little advertising spend goes there. Mediamarkt Saturn is determined to close this gap – guided by a major role model from the U.S. Brick-and-mortar stores remain underrepresented in media planning. […]